Wrestling fans and cocktail lovers—your summer just found its main event. The global entertainment powerhouse WWE has teamed up with Seagram’s Escapes Spiked to unleash its first-ever licensed ready-to-drink (RTD) alcohol line, and it’s making a loud entrance from Chicago to London. Featuring bold flavours, big branding, and an 8% ABV, the Seagram’s Spiked WWE Series is a match made in pop culture heaven. Already hitting shelves across the U.S., UK wrestling superfans in Birmingham, Manchester, and Glasgow are on high alert—and ready to sip like Superstars.
Why WWE’s RTD Launch Is a Power Move in the Drinks Market
With RTDs booming globally, this collaboration isn’t just flashy—it’s smart. WWE’s loyal fanbase spans millions worldwide, and Seagram’s Spiked brings flavour firepower and industry know-how.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,”
said Grant Norris-Jones, EVP and Head of Global Partnerships at TKO Group Holdings.
This isn’t just celebrity branding slapped on a can—it’s a strategic full-body press into the lifestyle beverage space, with drinks tailor-made for tailgates, viewing parties, and post-show celebrations.
Flavours That Hit Harder Than a Steel Chair
With 8% ABV and unapologetically bold blends, these new flavours don’t play it safe:
- Rumble Punch™: A fruity, tropical collision of strawberry, lemon, guava, and watermelon—a juiced-up twist on “Jamaican Me Happy.”
- Pineapple Powerhouse™: A citrus-cherry-lime triple threat that finishes strong.
- Slammin’ Blueberry™: Blueberry and lemon tag-team for a refreshing finisher that sneaks up and delivers the KO.
Each can is designed to reflect the high-octane energy of a WWE Pay-Per-View, and they’re already showing up at events, parties, and bars from Aurora to Rockford—and soon, maybe Liverpool to Leeds.
WWE x Seagram’s: A Crossover That Makes Perfect Sense
The move into RTDs is part of WWE’s evolving brand playbook. Wrestling fans are fiercely loyal, deeply engaged, and, increasingly, looking for products that match their enthusiasm.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience,” said Jaime Polisoto, Brand Director of Seagram’s Escapes.
“Plus, our sales team is thrilled to leverage WWE Superstar appearances at retailers nationwide, creating unforgettable experiences for fans.”
And those meet-and-greets aren’t just for U.S. fans—if the rollout follows WWE’s typical model, UK appearances could be next at high-profile events or launches tied to WWE Live tours.
Premium Drinks for Premium Live Events
Expect these drinks to be front-and-centre at WWE’s biggest moments, including:
- Money in the Bank® (already rumbling at the Intuit Dome)
- SummerSlam®
- Survivor Series®
With branded activations, sponsored matches, and exclusive behind-the-scenes content, WWE’s drink debut isn’t limited to the store aisle—it’s in the ring, on screen, and possibly in your fridge by the weekend.
UK bars in Soho, Camden, and Manchester’s Northern Quarter are already exploring how WWE-themed promotions could tie in with this launch, from custom cocktails to wrestling trivia nights with Seagram’s Spiked drink specials.
Why This RTD Belongs in the UK Market
RTDs are among the fastest-growing drink segments in the UK, particularly among Millennial and Gen Z consumers. With formats that offer portability, flavour variety, and low-fuss enjoyment, they’re a perfect pairing for events, festivals, and casual nights in.
And in cities like Glasgow, Sheffield, and Birmingham, where wrestling culture and nightlife often collide, Seagram’s Spiked WWE flavours could offer exactly the kind of novelty and quality local drinkers crave—especially when linked to an iconic entertainment brand.
Final Bell: A Refreshing Finisher for Any Summer Line-Up
Whether you’re cheering at SummerSlam or hosting a rooftop BBQ in London, the Seagram’s Spiked WWE Series is the drink equivalent of a fan-favourite finisher—bold, crowd-pleasing, and unforgettable.
So raise your can, strike a pose, and toast to the ultimate crossover of flavour and fandom. Because this summer, the most exciting move in your beverage line-up might just come off the top rope.
