What does a kiss taste like? If you’re in London, Manchester, Birmingham, or Glasgow, the answer might just be zesty, sparkling, and sun-soaked. Enter Pallini Limoncello—the world’s #1 limoncello—celebrating its 150th anniversary with a campaign as seductive as its citrus. This isn’t just another heritage celebration; it’s a sensory love letter wrapped in Amalfi Coast lemons, fizzing prosecco, and a cocktail that’s dominating rooftops from Chicago to Sheffield. With “Taste of a Kiss,” Pallini isn’t just raising a glass—it’s redefining what summer should taste like. And in case you’re wondering, yes, the Pallini Spritz is about to become your new favourite drink.
Founded in 1875, Pallini Limoncello has remained fiercely family-owned, with fifth-generation CEO Micaela Pallini—a chemist by trade and trailblazer by blood—leading the charge into the next century of flavor and passion.
A Toast to 150 Years of Limoncello Luxury
For over a century, Pallini Limoncello has distilled more than just lemon liqueur—it has captured the essence of Italian joy. Founded in 1875 and still family-owned, Pallini is led today by fifth-generation CEO and chemist Micaela Pallini, who’s guiding the brand into its next golden era.
“This campaign is a love letter to our Italian roots. It reflects everything Pallini stands for—joy, beauty, togetherness, and timeless taste,”
Micaela Pallini.
The new “Taste of a Kiss” campaign is a multi-sensory celebration of that legacy. With curated experiences and modern digital storytelling, this limoncello isn’t just steeped in history—it’s also dripping with relevance.
Pallini Spritz: The Cocktail Taking Over Summer Soirées
Looking for the summer’s most Instagrammable drink? You’ve found it. The Pallini Spritz is officially the U.S.’s newest cocktail crush—and it’s coming soon to posh patios across Leeds, rooftop lounges in Liverpool, and boutique bars in Manchester.
How to make the Pallini Spritz:
- 3 parts Prosecco
- 2 parts Pallini Limoncello
- 1 part sparkling water
- Serve over ice with a lemon slice
Effervescent, citrusy, and just sweet enough, this cocktail is built for every kind of celebration—from glamorous garden parties in Birmingham to romantic evenings in Glasgow’s West End. Its rise is no accident: the drink is crafted to mirror the taste of a kiss, a campaign mantra that’s both poetic and potent.
From Amalfi to Aurora: A Global Story with Local Love
While Pallini may originate from the lemon-lined cliffs of the Amalfi Coast, its cultural moment is unfolding globally. Chicago plays a starring role in the 150th anniversary, where the drink has become a staple in Naperville patios and Rockford cocktail bars.
But the campaign’s magnetic pull reaches beyond the Midwest. Upscale UK audiences are taking note. The UK limoncello market has surged in popularity in recent years, with artisan Italian imports seeing growing demand among premium cocktail bars and at-home mixologists alike.
“Pallini is a rare brand that blends craftsmanship, legacy, and modern appeal,”
Brett Dunne
Managing Director,
USA and Canada, at Lucas Bols.
Women, Legacy, and the Future of Limoncello
Part of what makes Pallini exceptional is its leadership. Micaela Pallini is not just a CEO—she’s a chemist, visionary, and the brand’s first female leader in five generations. Under her guidance, the “Taste of a Kiss” isn’t just a marketing push—it’s a milestone that celebrates female leadership, heritage, and reinvention.
Creative agency Luther DSGN in Rome collaborated with Pallini to deliver a campaign that’s both visually stunning and deeply authentic. Think TikTok-worthy spritz tutorials, influencer events, and luxe lifestyle content. It’s strategy-meets-style—and it’s working.
Where to Find Pallini in the UK and Beyond
Although the campaign is rooted in the U.S., Pallini Limoncello is available internationally and stocked by select fine retailers and bars across the UK. Whether you’re shopping for your next cocktail soirée in Sheffield or curating a luxury bar cart in London, this is one label you’ll want to keep on hand.
For those in Chicago and the Midwest, local establishments in Joliet, Aurora, and beyond are celebrating the anniversary in true Italian fashion—with live events, exclusive spritz menus, and limited-edition Pallini-themed nights.
Conclusion: The Summer of Spritz Starts Now
So—what does a kiss taste like? If Pallini has its way, it’s sweet with citrus, bold with history, and served over ice with a splash of prosecco. As limoncello’s renaissance begins, this 150-year-old brand is teaching the world how to sip in style.
Whether you’re in Liverpool or London, Pallini Limoncello offers a sparkling moment of Italian sunshine in every glass. So raise your glass—this is your summer of spritz.
