Sophie Turner just declared it—the Hugo Spritz is the drink of summer 2024, and if you’re in London, Manchester, Glasgow, or Chicago, it’s time to pay attention. The beloved ST-GERMAIN® Hugo Spritz is back with a star-powered twist: Turner returns in a playful campaign that blends French elegance with modern mixology. This light, floral, and wildly photogenic cocktail isn’t just trending—it’s defining what upscale refreshment means in a season where charm meets chill. Whether you’re brunching in Liverpool or lounging lakeside in Naperville, one sip of this elderflower-forward spritz, and you’re on holiday in St. Tropez—without leaving your postcode.
Why Sophie Turner’s Hugo Spritz Is the Cocktail of the Moment
In a world awash with overly sweet or spirit-heavy drinks, the ST-GERMAIN Hugo Spritz offers a balanced escape—just the right amount of sophistication without taking itself too seriously.
“I’M THRILLED TO CONTINUE MY PARTNERSHIP WITH ST-GERMAIN, A BRAND THAT NOT ONLY EMBODIES MY PHILOSOPHY OF EMBRACING THE LIGHTER SIDE OF LIFE, BUT ALSO MAKES ME LOOK PRETTY GOOD BEHIND A BAR,”
shares Sophie Turner.
With Prosecco, sparkling water, and a splash of ST-GERMAIN Elderflower Liqueur, the drink is equal parts botanical, bubbly, and chic. Add a sprig of mint and lime wedge for garnish, and voilà—your garden party has officially turned Parisian.
The Hugo Spritz is now ranked the #3 most popular cocktail in the U.S., and its influence is catching fire across the UK’s most stylish cities, from Birmingham rooftops to Sheffield garden soirées.
How to Make Sophie’s Signature ST-GERMAIN Hugo Spritz
Want to recreate the trend at home? Here’s the elegant simplicity of the Hugo Spritz:
- 1.5 oz ST-GERMAIN Elderflower Liqueur
- 2 oz Prosecco
- 2 oz sparkling water
- Garnish with mint sprig and lime wedge
This cocktail balances bright florals with effervescence and a crisp, dry finish. It’s ideal for alfresco brunches, lazy afternoons, or chic rooftop evenings from Manchester’s Northern Quarter to Notting Hill’s private terraces.
A Campaign Worth Toasting: Sophie, Spritz, and Style
ST-GERMAIN’s summer 2024 campaign feels more like a romantic comedy than a brand ad. Following last year’s viral debut, Sophie Turner returns—this time stepping behind the bar with cheeky flair and polished ease.
“I’m excited to finally show off my bartending skills in this summer’s sequel and, whilst I might not be a chef, when it comes to making the perfect drink, I’ve definitely found my signature – the ST-GERMAIN Hugo Spritz.”
This new chapter includes Sophie-inspired pop-ups along the French Riviera, immersive spritz events across the U.S., and curated cocktail-and-bites menus in trendsetting cities. Expect it to hit UK shores soon—watch for spritz tastings at upscale events and curated cocktail hours in Leeds and Glasgow.
Why the UK’s Upscale Drinkers Are Falling for the Hugo Spritz
The British palate has long loved a good spritz, but the elderflower-based ST-GERMAIN Hugo Spritz takes things to the next level. Unlike sugary canned cocktails or overly bitter aperitifs, this drink has elegance without effort.
“Sophie Turner has played a key role in introducing spritz lovers to the ST-GERMAIN Hugo Spritz’s lighter, fresher, and subtly sweet taste profile,” says Emma Fox, Global VP of ST-GERMAIN.
“Her effortless charm and joyful spirit continue to make her an ideal partner for the brand.”
Across London, cocktail menus are being rewritten to include Hugo variations. In Birmingham, bartenders are using local herbs to enhance the mint garnish. And in Liverpool, elderflower gardens and rooftop pop-ups are crafting themed experiences around it. This isn’t just a trend—it’s a lifestyle shift.
Where to Sip and Shop the Hugo Spritz
In Chicagoland, the ST-GERMAIN Hugo Spritz is now the must-order drink from Aurora patios to Rockford’s rooftop bars. In the UK, it’s available at fine wine shops, upscale supermarkets, and premium spirit retailers like Fortnum & Mason, Harvey Nichols, and The Whisky Exchange.
Add a bottle of ST-GERMAIN to your cart, a couple of mini Proseccos, and a bunch of mint—and you’re ready to host the summer’s most stylish soirée.
Conclusion: Summer’s Chicest Sip Has Arrived
Sophie Turner and ST-GERMAIN didn’t just give us a cocktail—they gave us a summer mood. Light, luxurious, and effortlessly cool, the Hugo Spritz is your passport to European elegance whether you’re in Chicago or Sheffield.
So this season, forget the fads and follow the florals—because this spritz is more than a drink. It’s a declaration: Summer should sparkle.
