Joe Montana, a name that transcends American football, is now making waves across the pond with the launch of the Gold Bar Whiskey Double Gold canned cocktail.
This premium ready-to-drink (RTD) beverage captures the nostalgia of the San Francisco 49ers’ golden era while appealing to modern fans in both the U.S. and the U.K., including whisky lovers in London, Birmingham, Manchester, Glasgow, Leeds, Liverpool, and Sheffield.
Canned at a robust 8% ABV, Double Gold delivers a perfectly balanced whiskey mule experience without the need for bar equipment. It comes with a clever QR code giveaway for a complimentary vintage Joe Montana t-shirt and a limited Retro Edition bourbon release. This pairing connects legendary sports history with contemporary cocktail culture, creating a unique experience for game day celebrations on either side of the Atlantic.
A Tailor-Made Game Day Essential
The Gold Bar Whiskey Double Gold canned cocktail starts with premium Gold Bar Whiskey, mixed with ginger, lime, and a splash of orange juice. The result is a crisp, bold flavor that’s ideal for high-energy occasions like NFL watch parties, rugby matches, or Premier League kickoffs.
In the U.K., where city living often means limited space for a full home bar, this RTD is a perfect solution for penthouse pre-games in London or hotel suite gatherings in Manchester. Whether you’re tailgating outside a stadium in San Francisco or setting up a viewing party in Glasgow, Double Gold brings bartender-level quality without the fuss.
“THE CRAFTSMANSHIP POURED INTO DOUBLE GOLD AND RETRO EDITION EXEMPLIFIES THE DEDICATION AND PASSION FROM THE GOLD BAR WHISKEY TEAM,”
Joe Montana
“I look forward to seeing fellow whiskey enthusiasts and football fans enjoy these products as much as I do.”
For those who love to mix their own, Gold Bar also provides a whiskey mule recipe to recreate the signature cocktail experience.
Scan the Can, Score the Tee
Every Double Gold can carries a unique QR code that unlocks a complimentary vintage Joe Montana t-shirt inspired by the 49ers’ golden era. Fans can scan their cans, then visit the Gold Bar Distillery on Treasure Island to collect their shirt, making the drink as much about participation as it is about flavor.
For international visitors flying into San Francisco — including whisky enthusiasts from London, Birmingham, or Leeds — this adds a distinctive stop to their travel itinerary. The distillery offers panoramic Bay views, cocktail-making classes, and exclusive tastings, blending tourism with a sense of team pride.
The #ScanTheCan campaign adds a social media-ready twist, encouraging fans in Liverpool or Sheffield to share their collectible experiences online.
Retro Edition Bourbon: A Throwback for Collectors
To mark 40 years since the 1985 championship season, Gold Bar is introducing a limited Retro Edition bourbon. Bottled at 85 proof and finished in wine casks, it celebrates a defining moment in sports history while delivering a high-end sipping experience.
The packaging features a detachable Necker Koozie, perfect for keeping Double Gold cans icy cold. Its design pays homage to the iconic gold satin jackets that once lit up Bay Area nightlife — a style that resonates with retro-loving fans from Manchester to Glasgow.
For upscale hosting:
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Retro Edition Bourbon – Serve neat or over a large ice cube for a celebratory toast.
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Double Gold Cans – Offer chilled and ready for effortless serving throughout the night.
Double Gold Coast to Coast — and Beyond
From San Francisco to London, the Gold Bar Whiskey Double Gold canned cocktail is built for global appeal. Its versatility makes it ideal for gatherings in diverse settings:
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London – Perfect for rooftop gatherings overlooking the Thames, paired with fresh ginger and lime.
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Birmingham – A no-fuss option for large watch parties at pubs and private events.
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Manchester – Batch into pitchers for football viewing nights with friends.
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Glasgow – Serve alongside hearty fare like haggis bites or smoked salmon canapés.
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Leeds – Ideal for trendy cocktail bars looking to offer a creative whiskey-based RTD.
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Liverpool – A hit at music-themed venues that celebrate the city’s vibrant nightlife.
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Sheffield – The go-to drink for casual gatherings or pre-gig warmups.
In the U.S., Double Gold fits equally well into Miami Beach pool parties, Chicago sports bars, or Las Vegas penthouse suites. Whether enjoyed straight from the can or elevated with garnishes, it brings flexibility and flavor wherever the party happens.
Rallying the Faithful Ahead of the Big Game
San Francisco is set to host the Super Bowl in 2026, creating a perfect backdrop for Gold Bar Whiskey to showcase its heritage.
The Joe Montana partnership ties together a rich sports legacy with modern hospitality experiences. Luxury hotels, private stadium boxes, and upscale tailgates will stock Double Gold, making it the drink of choice for visiting fans — including those traveling from the U.K. to join the festivities.
The collectible t-shirt and Retro Edition bourbon add depth to the campaign, ensuring that every purchase feels like part of a larger story.
Where to Buy and How to Stock Up
Double Gold cans are now available at Northern California retailers, with nationwide shipping through GoldBarWhiskey.com. The Retro Edition bourbon will launch in September, both online and in select stores.
For collectors and hosts:
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Stock up on Double Gold – Keep a case chilled for instant entertaining.
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Grab two bottles of Retro Edition – One for display and one for serving during special occasions.
With its dual appeal, you’ll be ready to celebrate like a champion whether you’re hosting in San Francisco or pouring drinks for friends in Birmingham.
The Final Whistle
The Gold Bar Whiskey Double Gold canned cocktail is more than a drink — it’s a bridge between past and present, nostalgia and innovation. Perfect for luxury suites, casual gatherings, or rooftop parties in cities like London and Manchester, it delivers convenience without sacrificing quality.
Stock it for the season, scan your can for a piece of history, and toast to the legends who made the 80s golden, wherever you are in the world.
