Lions VIP Tailgate Returns to Deliver the Ultimate Detroit Game Day Experience
For Detroit Lions fans, game day just got bigger, bolder, and more delicious. The Lions VIP Tailgate, presented by Bullseye Event Group, is back for the 2025 season, bringing a premium game day hospitality experience just steps away from Ford Field.
As the Official Hospitality Partner of the Detroit Lions, Bullseye Event Group is setting a new standard for NFL pre-game festivities, combining elevated cuisine, top-shelf drinks, live entertainment, and guaranteed game tickets all in one unforgettable package.
Known across the sports industry for its first-class fan experiences, Bullseye Event Group has transformed the traditional pre-game party into a world-class event, creating an atmosphere where diehard fans, corporate groups, and out-of-town visitors can come together to celebrate football in style.
“Bullseye Event Group is proud to partner with the Detroit Lions in creating a hospitality experience worthy of the most passionate fans in the NFL,”
Kyle Kinnett
CEO of Bullseye Event Group.
“The Lions VIP Tailgate is more than just a party — it’s about delivering lasting memories and making game day feel bigger, more exciting and more accessible for every guest.”
Lions’ Tailgate Like No Other
The Lions VIP Tailgate is designed to give fans everything they need for the perfect game day, from the moment they arrive until kickoff. This is not your average parking lot tailgate — it’s a premium experience blending luxury with the electric atmosphere of Detroit football.
All-Inclusive Gourmet Menu
The tailgate features a chef-driven menu curated by celebrity chef Kate Williams, known for her innovative and locally inspired dishes. Highlights include:
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A Fiesta Station by Ortega, featuring bold, customizable flavors
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A Greens Station by Skinnygirl, offering fresh, health-conscious options
From classic game day favorites to elevated culinary creations, there’s something for every appetite.
Unlimited Top-Shelf Drinks
Guests can enjoy unlimited premium beverages from the moment the doors open until kickoff, including:
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Bud Light beers
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Diageo spirits like Crown Royal and Smirnoff
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Remy Cointreau cocktails
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Finnish Long Drink canned gin cocktails
This all-inclusive approach ensures that guests can relax and indulge without worrying about a tab.
Entertainment and Atmosphere
The Lions VIP Tailgate is more than just food and drinks. It’s a high-energy event complete with live entertainment from a DJ, creating the perfect vibe to get fans hyped for the game.
With its exclusive location just steps from Ford Field, the transition from tailgate to stadium is seamless — no long walks or stressful commutes. This makes it an ideal gathering spot for fans who want to soak up every moment of game day excitement.
Game Tickets and VIP Packages
One of the most convenient aspects of the Lions VIP Tailgate is the ability to bundle your game ticket with your tailgate ticket. This package guarantees entry to both the pre-game experience and the game itself, giving fans a streamlined, worry-free day.
Whether you’re hosting clients, celebrating with friends, or treating yourself to a premium experience, Bullseye Event Group offers flexible ticketing options to suit your needs.
Tradition Meets Luxury
Over the years, the Lions VIP Tailgate has grown into a beloved tradition for Detroit football superfans. It’s also become a must-visit destination for fans traveling to Detroit, combining big-city energy with the camaraderie of the NFL season.
By blending elevated hospitality with the excitement of live football, Bullseye Event Group has created a signature experience that keeps guests coming back season after season.
How to Join the VIP Experience
Tickets and VIP packages for the Lions VIP Tailgate are available now. Fans are encouraged to book early, as these premium experiences often sell out quickly, especially for high-profile matchups.
To secure your spot, visit the official Lions VIP Tailgate page and explore the various packages designed to fit different group sizes and preferences.
Whether you’re a lifelong Lions fan or visiting Detroit for the first time, the Lions VIP Tailgate promises a memorable, hassle-free game day filled with luxury, excitement, and unforgettable moments.
