New York Jets and Hellmann’s Bring Fans to the Field with Flavor-Packed Field Goal Challenge
The New York Jets and Hellmann’s, America’s top mayonnaise brand, are spicing up the 2025 NFL season with an exciting new gameday activation — the Hellmann’s Field Goal Challenge.
Fans attending games at MetLife Stadium will not only get the chance to test their field goal kicking skills but also compete for the ultimate prize: $100,000 in cash during the Jets’ final home game on December 28.
Launched during the Jets’ season opener against the Pittsburgh Steelers, this interactive challenge is part of a season-long partnership aimed at elevating the fan experience with a unique blend of football fun and delicious food. The activation runs inside the MetLife Stadium Tailgate Zone, making game day more engaging for both football enthusiasts and food lovers.
“There’s nothing quite like the opportunity for fans to set foot on the field at MetLife Stadium,
line up to attempt a field goal like the pros do,
and have the chance to win $100,000,”
Jeff Fernandez
Jets Senior Vice President of Business Development + Ventures
“We are excited to team up with Hellmann’s to bring this fun activation to our gameday experience.”
How the Hellmann’s Field Goal Challenge Works
The challenge gives fans the chance to kick their way to big prizes throughout the season. Here’s how it works:
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Tailgate Zone Kickoff: During every Jets home game, fans can visit the Tailgate Zone to try kicking field goals for fun, with plenty of photo ops featuring Manny Mayo, Hellmann’s official mascot.
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Live Game Selection: At each game, one participant will be chosen to attempt a 30-yard field goal live on the Jets Pregame Central Show presented by USVI.
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Prizes for Successful Kicks:
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A Jets swag bag filled with exclusive team merchandise
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A $100 Visa gift card
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Tickets to the Jets’ final home game against the New England Patriots on December 28
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The excitement builds all season long. During halftime at the December 28 matchup, every successful kicker from previous games will return to compete in the Kick for Cash Championship, with one ultimate winner taking home $100,000.
This event blends competition with community engagement, bringing fans closer to the action while offering a once-in-a-lifetime opportunity to stand on the same field as the Jets.
Adding Flavor to Game Day
Hellmann’s isn’t just providing fun and games — they’re also feeding fans. Throughout the season, the Hellmann’s Tailgate Truck will be stationed at select home games, offering samples of the brand’s popular Disappearing Buffalo Chicken Dip.
Fans can catch the Tailgate Truck again on October 5 during the Jets’ matchup against the Dallas Cowboys. This combination of tasty food and thrilling competition creates a true game-day experience, appealing to both sports fans and foodies.
“We’re so excited to be the Official Mayonnaise Sponsor of the New York Jets this season,”
Jessica Grigoriou
SVP of Marketing Condiments, Unilever North America
“Having the opportunity to be part of Game Day with our Tailgate Truck sampling the Disappearing Buffalo Chicken Dip and to host the Field Goal Challenge aims to make game day not only exciting, but also delicious, for football and foodie fans alike.”
This partnership is also a local collaboration, as Unilever’s North American headquarters are located in Hoboken, New Jersey, just 10 miles from MetLife Stadium.
A Win-Win for Jets Fans
The Hellmann’s Field Goal Challenge adds another layer of excitement to Jets home games, giving fans a direct way to engage with the team while enjoying Hellmann’s iconic flavors.
For participants, the event isn’t just about prizes — it’s about creating unforgettable memories, from meeting Manny Mayo to standing on the field where NFL legends play. For the Jets organization and Hellmann’s, it’s an innovative way to connect with fans, strengthen local partnerships, and showcase the power of community engagement.
As the season progresses, anticipation will build toward the December 28 showdown with the Patriots, where the final Kick for Cash Championship will determine who walks away with the $100,000 grand prize.
For those looking to capture the excitement, photos and videos from the kickoff event are available here.
The Perfect Kickoff to an Exciting Season
The partnership between the New York Jets and Hellmann’s delivers more than just a sponsorship — it creates an interactive, flavorful, and high-stakes experience for fans. From free samples of crave-worthy game day food to the chance to kick a game-winning field goal, this collaboration ensures that every Jets home game is packed with energy, fun, and community spirit.
With football, food, and fantastic prizes on the line, this challenge is a must-see event for anyone attending a Jets game at MetLife Stadium this season.
